Understanding your customers’ buying behaviors is at the heart of successful eCommerce strategies. AngularView’s “Sales Performance by Customers” dashboards empower Shopify merchants with detailed insights across yearly, quarterly, monthly, and weekly timeframes. These dashboards, customizable with dimensions and measures, enable data-driven decisions to maximize revenue and customer satisfaction.
Yearly Sales Performance Dashboard
Tracking yearly trends helps you identify long-term customer behaviors and sales performance.
- Overview:
This dashboard spans the last three calendar years, presenting metrics like “New Order Count” and “SKU Count” by default. It provides a broad view of sales performance and customer engagement over the years. - What It Can Do for You:
- Recognize high-value customers who consistently contribute to annual revenue.
- Evaluate the impact of year-over-year changes in pricing, product offerings, or marketing strategies.
- Monitor the growth or decline in customer retention and order frequency.
- How to Make the Most of It:
- Use dimensions like “Customer Display Name” and “Customer Email” to segment loyal customers.
- Toggle on measures like “Gross Profit Percentage” to assess profitability trends.
- Real-World Application:
A merchant sees a rise in high-value orders from repeat customers over the past three years and decides to implement a loyalty program to further enhance engagement.
Quarterly Sales Performance Dashboard
Dive deeper into seasonal trends with quarterly insights.
- What It Offers:
This dashboard highlights quarterly performance metrics like “New Order Count” and “Line Discounted Value,” helping merchants identify trends within specific quarters. - Challenges It Solves:
- Pinpoint seasonal trends in customer behavior and order values.
- Assess the success of quarterly marketing campaigns and sales events.
- Detect shifts in customer engagement during key quarters, such as holiday shopping seasons.
- Tips for Optimal Use:
- Pair “New Order Count” with dimensions like “Shop Name” to compare performance across multiple stores.
- Enable optional measures like “Refundable Quantity” to analyze post-sale metrics.
- Practical Example:
A spike in Q4 sales is linked to a successful holiday promotion. The merchant replicates the strategy for other key shopping seasons, driving higher revenue year-round.
Monthly Sales Performance Dashboard
Track detailed monthly changes to stay agile and respond to market demands.
- Insights Provided:
This dashboard delivers month-by-month insights, leveraging default metrics like “Line Discounted Value” and “New Order Count.” It enables merchants to monitor the effects of campaigns or product launches on a granular level. - How It Helps:
- Understand the impact of monthly marketing initiatives on customer purchases.
- Identify months with lower sales and implement corrective strategies.
- Monitor customer acquisition rates and order frequencies monthly.
- Tips to Get the Most Value:
- Use dimensions such as “Shipping Address City” or “Currency Code” to uncover regional trends.
- Toggle on “Total Discount” to understand the effectiveness of promotions.
- Example in Practice:
A drop in sales during July prompts a summer sale campaign, boosting order volumes and engaging new customers.
Weekly Sales Performance Dashboard
For real-time adjustments and short-term planning, weekly data is invaluable.
- Why It’s Useful:
This dashboard tracks the current calendar year weekly, offering insights with measures like “New Order Count” and “SKU Count.” It allows you to quickly identify and respond to changes in customer behavior. - Key Applications:
- React to weekly fluctuations in customer engagement and order values.
- Evaluate the performance of flash sales or weekly promotions.
- Address operational bottlenecks identified through weekly data.
- Pro Tips:
- Drill into “Order Email” and “Customer Note” dimensions for personalized follow-ups.
- Add “Refund Item Value” to track the financial impact of refunds during specific weeks.
- Real-Life Scenario:
A weekly promotion sees a surge in orders but also an increase in refunds. The merchant adjusts their product descriptions and policies to reduce future returns while maintaining high sales volumes.
Take Control of Your Customer Insights
AngularView’s “Sales Performance by Customers” dashboards are your gateway to understanding and optimizing customer behavior and sales performance. Use these tools to make informed decisions that enhance your store’s profitability and customer satisfaction.