Sales Channel Performance Comparison

Sales Channel Performance Comparison

Shopify merchants often face challenges in comparing the performance of different sales channels. AngularView’s “Sales Channel Performance Comparison” dashboards provide a clear picture of how channels contribute to revenue, helping you refine your strategies. From a yearly overview to weekly tracking, these dashboards reveal trends, highlight top-performing channels, and identify opportunities for improvement. Fully customizable, the dashboards allow you to enable or disable specific metrics as needed.


Yearly Sales Channel Performance Comparison Dashboard

Yearly insights help merchants understand the long-term impact of sales channels.

  • Comprehensive Overview:
    This dashboard spans the last three calendar years, using default measures like “Order Subtotal,” “New Order Count,” and “Total Discount.” Dimensions such as “Channel” and “Shop Name” provide clarity on performance variations across different channels and stores.
  • What You Can Learn:
    • Identify top-performing channels over the years.
    • Assess how discounts impact channel-specific revenue.
    • Understand the year-over-year growth or decline in orders per channel.
  • How to Make the Most of It:
    • Enable optional measures like “Gross Profit Percentage” to gauge channel profitability.
    • Use “Currency Code” to analyze performance based on the shop’s currency or the customer’s preferred currency.
  • Example in Practice:
    A merchant finds that their social media channel drives significant order volume but lower revenue. Adjusting ad spend and targeting improves revenue contribution the following year.

Quarterly Sales Channel Performance Comparison Dashboard

Quarterly insights reveal seasonal trends and short-term channel performance.

  • Key Metrics and Trends:
    By focusing on metrics like “Average Order Value” (AOV) and “Revenue Per Visitor” (RPV), this dashboard allows you to see how each channel performs over different quarters. Dimensions like “Channel” and “Sub Channel” help pinpoint specific performance drivers.
  • Why It’s Valuable:
    • Evaluate the success of quarterly campaigns.
    • Identify seasonal fluctuations in channel performance.
    • Optimize resources for underperforming channels during specific quarters.
  • Pro Tips:
    • Use “New Order Count” to assess how effective each channel is in acquiring new customers.
    • Toggle on “SKU Count” to identify which channels drive diverse product sales.
  • Use Case:
    A merchant observes strong Q4 performance on their email marketing channel due to holiday campaigns and plans similar strategies for other key seasons.

Monthly Sales Channel Performance Comparison Dashboard

Monthly tracking helps merchants respond to changes in channel performance swiftly.

  • Detailed Monthly Insights:
    Default measures like “Order Subtotal” and “Total Discount” provide clarity on monthly revenue and discount trends for each channel.
  • What It Solves:
    • Highlight underperforming channels early and adjust marketing efforts.
    • Track the impact of new campaigns or channel partnerships.
    • Monitor how monthly events (e.g., product launches) affect channel performance.
  • Tips for Effective Use:
    • Enable “Unfulfilled Line Value” to track potential bottlenecks in specific channels.
    • Use “Customer Updates” to understand customer engagement trends by channel.
  • Practical Example:
    A new partnership with an influencer boosts one channel’s sales for a month. The merchant replicates this partnership model for similar influencers, sustaining growth over multiple months.

Weekly Sales Channel Performance Comparison Dashboard

For real-time adjustments, weekly data provides crucial insights.

  • Granular Channel Analysis:
    This dashboard tracks metrics like “New Order Count” and “Order Subtotal” on a weekly basis. Dimensions like “Sub Channel” allow merchants to drill down into specifics.
  • How It Helps:
    • React quickly to changes in channel performance.
    • Optimize ongoing promotions or campaigns by channel.
    • Identify and resolve issues such as order fulfillment delays in specific channels.
  • Best Practices:
    • Use “Refund Item Value” to track refund trends by channel.
    • Drill into “Channel” and “Sub Channel” to pinpoint weekly drivers of success or failure.
  • Real-World Scenario:
    A merchant notices a dip in weekly performance for their affiliate channel. They quickly reach out to affiliates to optimize campaigns, restoring order volumes.

Unlock the Potential of Your Sales Channels

AngularView’s “Sales Channel Performance Comparison” dashboards offer Shopify merchants actionable insights to refine strategies and drive growth. Explore these dashboards today to understand your sales channels better and achieve more significant results.

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