Refund management is vital for maintaining profitability and customer satisfaction. AngularView’s “Refunds” dashboards provide Shopify merchants with the tools to monitor refund trends across various time frames. These dashboards are fully customizable, with key measures enabled by default, offering actionable insights to optimize your operations and enhance decision-making.
Yearly Refunds Dashboard
Yearly trends give you a strategic view of refunds over the last three calendar years, helping you spot long-term patterns and assess the overall health of your business.
- What It Shows:
With measures like “Refundable Quantity,” “Refund Item Value,” and “Ordered Quantity” enabled by default, this dashboard reveals the volume and value of refunds in comparison to orders. - Why It’s Useful:
- Identify consistent refund patterns across years.
- Track the impact of operational changes, like new return policies, over time.
- Evaluate which products or categories show the highest refund rates annually.
- Tips for Making the Most of It:
- Use “Billing Address Country” to assess how refunds vary by region.
- Enable optional measures like “Total Refunded Shipping” to analyze specific costs related to refunds.
- Real-Life Applications:
A merchant spots a trend of increasing refunds for a product category and decides to improve product descriptions and images, reducing future refunds.
Quarterly Refunds Dashboard
The quarterly view helps Shopify merchants drill down into seasonal variations and understand the short-term impact of campaigns and strategies.
- Insights Provided:
This dashboard defaults to measures like “Refundable Quantity” and “Refund Item Value,” enabling merchants to analyze refund trends within quarters. Use dimensions like “Order Risk Level” to identify high-risk patterns. - How It Can Help:
- Pinpoint refund spikes during key seasons, such as holiday sales.
- Compare quarters to measure the effectiveness of new strategies.
- Monitor refund behaviors after major promotional events.
- Tips for Better Utilization:
- Toggle on “Currency Code” to identify any discrepancies in refunds across multi-currency sales.
- Pair “Refundable Quantity” with “SKU Count” to track problematic product variants.
- Use Cases:
A spike in Q4 refunds highlights issues with holiday shipping. The merchant adjusts their fulfillment process for smoother operations next year.
Monthly Refunds Dashboard
For detailed tracking, the monthly dashboard offers a breakdown of refunds over the past 12 months, helping merchants stay agile and responsive.
- What You Learn:
Default measures like “Refund Item Value” and “Ordered Quantity” show how refunds align with monthly sales. Dimensions such as “Shop Name” allow for multi-store analysis. - What It Solves:
- Detect and address sudden increases in refunds tied to new product launches.
- Analyze the performance of monthly marketing campaigns.
- Respond to customer feedback more effectively by correlating refunds with customer data.
- Expert Tips:
- Use “Order Phone” and “Order Email” dimensions to follow up with customers directly and resolve issues proactively.
- Enable “Gross Profit Percentage” to understand the financial impact of refunds.
- Example:
After launching a new product line, a merchant sees a spike in refunds in the second month. They identify the issue and implement improvements, reducing refunds by the third month.
Weekly Refunds Dashboard
The weekly dashboard is perfect for merchants who need real-time insights into refund activity. It highlights current trends and enables immediate action.
- Data Insights:
Weekly measures like “Refundable Quantity” and “Refund Item Value” track short-term trends, allowing you to identify issues quickly. Dimensions such as “Shipping Address City” help you drill into specific areas. - Common Problems It Solves:
- Quickly identifying operational bottlenecks causing refunds.
- Monitoring the effectiveness of flash sales or weekly promotions.
- Addressing customer complaints or delivery issues promptly.
- Best Practices:
- Enable “Is Order Fulfillable?” to ensure refunds aren’t linked to avoidable fulfillment issues.
- Pair “Refund Item Value” with “Total Discount” to understand if discounts contribute to refunds.
- In Practice:
A merchant running a flash sale notices a spike in refunds for a particular product variant during Week 2. They investigate and adjust product packaging, preventing future returns.
Take Charge of Your Refund Strategy
AngularView’s “Refunds” dashboards are your key to managing refunds effectively and improving operational efficiency. Dive into each dashboard to uncover actionable insights tailored to your business needs.