New Customers Impact on Sales

New Customers Impact on Sales

AngularView’s “New Customers Impact on Sales” dashboards offer Shopify merchants a clear perspective on how new customers contribute to sales across various timeframes. By analyzing data on yearly, quarterly, monthly, and weekly bases, these dashboards help you identify opportunities to grow your customer base while improving sales strategies. Each dashboard is fully customizable, allowing you to focus on the metrics that matter most.


Yearly New Customers Impact Dashboard

The yearly dashboard provides a strategic overview of how new customers have influenced sales trends over the past three years.

  • A Detailed Look:
    Default metrics like “New Customer Count,” “New Order Count,” and “Order Subtotal” enable merchants to track the overall contribution of new customers to revenue. Dimensions such as “Shop Name” and “Currency Code” make it easy to compare performance across stores or regions.
  • How It Helps:
    • Spot long-term growth trends in acquiring new customers.
    • Identify which stores or regions perform best in attracting new customers.
    • Evaluate the financial impact of acquiring new customers compared to repeat buyers.
  • Tips for Better Insights:
    • Toggle on measures like “Gross Profit” to assess the profitability of new customer orders.
    • Use “Billing Address Country” to compare geographic trends in new customer acquisition.
  • Practical Use Case:
    A merchant notices a consistent rise in new customer acquisition year-over-year but identifies lower revenue per new customer in certain regions, prompting targeted marketing strategies.

Quarterly New Customers Impact Dashboard

Quarterly insights are essential for understanding seasonal variations in new customer behavior and sales contributions.

  • What It Reveals:
    The dashboard breaks down “New Customer Count” and “Order Subtotal” by quarter, enabling merchants to identify patterns in customer acquisition and spending.
  • Why It’s Important:
    • Analyze the effectiveness of quarterly promotions in attracting new customers.
    • Compare seasonal performance across years to plan future campaigns.
    • Understand the short-term impact of customer acquisition efforts on sales.
  • Tips for Optimization:
    • Pair “New Customer Count” with “Order Updates” to assess retention efforts post-acquisition.
    • Use the “Shipping Address City” dimension to pinpoint urban or rural areas driving new customer growth.
  • Example in Action:
    A merchant sees a spike in new customers during Q4 due to holiday promotions and designs similar campaigns for Q2 events like Mother’s Day.

Monthly New Customers Impact Dashboard

The monthly dashboard offers granular insights, making it ideal for tracking short-term changes in new customer acquisition and sales performance.

  • Key Metrics:
    Default measures such as “New Customer Count” and “New Order Count” provide clarity on how new customers contribute to sales every month.
  • What Problems It Solves:
    • Identifying months with significant new customer acquisition dips or peaks.
    • Measuring the immediate impact of marketing campaigns or product launches.
    • Adjusting strategies in response to underperforming months.
  • Pro Tips:
    • Enable “SKU Count” to analyze which products are popular among new customers.
    • Use “Customer Note” to understand qualitative feedback from first-time buyers.
  • Real-Life Example:
    A merchant notices that new customer acquisition drops significantly in August and introduces a back-to-school promotion, resulting in a 15% increase in new orders for September.

Weekly New Customers Impact Dashboard

The weekly dashboard is perfect for merchants looking to track the immediate effects of new customer acquisitions on sales performance.

  • Why It’s Useful:
    It highlights trends in “New Customer Count” and “Order Subtotal” weekly, helping merchants address short-term challenges or capitalize on immediate opportunities.
  • Challenges It Tackles:
    • Monitoring the success of weekly campaigns or discounts targeting new customers.
    • Identifying sudden drops or spikes in new customer acquisitions.
    • Analyzing the revenue impact of newly acquired customers week-over-week.
  • Best Practices:
    • Drill down into “Order Email” or “Customer Note” for insights into new customer experiences.
    • Add “Refund Item Value” to ensure refunds aren’t offsetting the benefits of new customer acquisitions.
  • Scenario in Practice:
    A weekly flash sale attracts 30% more new customers, but a rise in refunds highlights product expectation mismatches. Adjusting product descriptions resolves the issue in future campaigns.

Start Growing with Actionable Customer Insights

Unlock the potential of AngularView’s “New Customers Impact on Sales” dashboards to refine your acquisition strategies and boost your store’s revenue.

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