The Discount By Products dashboards in AngularView provide Shopify merchants with a detailed and actionable analysis of discount trends across their product catalog. With these dashboards, merchants can track and evaluate the performance of discounts offered on products over various time frames, from a yearly overview to granular weekly insights. Each dashboard empowers merchants to make informed decisions, optimize discount strategies, and enhance overall profitability. By leveraging the default measures and dimensions, merchants can explore patterns, identify outliers, and refine their discounting policies for maximum impact.
Yearly Discount By Products Dashboard
This dashboard offers a comprehensive overview of discounts applied to products over the past three calendar years, enabling merchants to identify long-term trends and patterns. By analyzing yearly data, merchants can:
- Understand how discounts impact overall revenue and product performance annually.
- Compare year-over-year discount metrics to evaluate strategy effectiveness.
- Detect anomalies or outliers in product discounts and their consequences on sales.
Key Benefits and Use Cases:
- Assess the overall discounting strategy’s success over multiple years.
- Plan for annual sales events like Black Friday or Cyber Monday based on historical performance.
- Determine which product categories or types benefit most from discounts.
Tips and Tricks for Best Use:
- Use the “Line Discount” measure to evaluate total discounts applied.
- Combine dimensions like “Product Type” and “Product Variant Display Name” for deeper segmentation.
- Toggle non-default measures like “Gross Profit” to correlate discounts with profitability.
Example Use Case: A merchant reviewing annual discounts on apparel notices a consistent increase in discounted sales for winter clothing during Q4 each year. This insight helps them allocate marketing resources effectively for upcoming seasonal promotions.
Quarterly Discount By Products Dashboard
The quarterly dashboard helps merchants break down discount performance across four quarters per year, providing insights into seasonal trends and quarterly campaign outcomes.
Value Provided:
- Evaluate quarter-over-quarter (QoQ) performance for discount campaigns.
- Identify seasonal demand shifts and tailor discount strategies accordingly.
- Monitor short-term impacts of discount adjustments on specific product lines.
Common Problems Solved:
- Difficulty understanding the effect of seasonal sales or promotional events.
- Lack of clarity around which quarters contribute most to annual revenue growth.
- Inability to pinpoint product performance inconsistencies within shorter time frames.
Pro Tips:
- Use “Line Discounted Value” to focus on the revenue generated from discounted products.
- Compare “Ordered Quantity” across quarters to assess the discount’s influence on purchase volumes.
- Leverage the “Product Type” dimension to analyze how different categories perform in each quarter.
Example Use Case: A merchant observes that Q1 discounts on electronic accessories lead to higher sales volumes compared to Q3. Based on this insight, they increase Q1 discounts and reduce Q3 offers to maximize ROI.
Monthly Discount By Products Dashboard
For merchants seeking a more granular view, the monthly dashboard captures discount performance over the last 12 months, providing detailed month-to-month insights.
Benefits to Merchants:
- Pinpoint specific months where discounts drive significant sales spikes.
- Optimize monthly promotional strategies based on recent trends.
- Track how well products perform under discounts over shorter durations.
Challenges Addressed:
- Difficulty attributing sales changes to specific discount strategies.
- Limited understanding of how product demand varies monthly.
Suggestions for Effective Use:
- Analyze “Line Item Value” to determine the revenue impact of discounts month-over-month (MoM).
- Focus on the “Product Variant Display Name” dimension to see which variants respond best to discounts.
- Add non-default measures like “Gross Profit Percentage” to balance discount depth and profitability.
Example Use Case: A merchant notices that July’s discounts on swimwear consistently outperform expectations. They capitalize on this trend by promoting swimwear more aggressively in July while reallocating discounts for underperforming months.
Weekly Discount By Products Dashboard
The weekly dashboard provides an ultra-detailed analysis of discount performance on a week-by-week basis, perfect for merchants looking to fine-tune short-term campaigns.
Why It Matters:
- Enables merchants to evaluate real-time impacts of weekly promotions.
- Helps identify and respond quickly to underperforming products or campaigns.
- Facilitates split-testing different discount strategies to find the most effective approach.
How to Maximize Its Potential:
- Use “Line Discounted Value” to track revenue driven by discounts weekly.
- Add dimensions like “Shop Name” to differentiate performance across multiple stores.
- Toggle measures like “SKU Count” to assess variety and performance consistency.
Real-World Example: During a weekly flash sale on accessories, a merchant tracks “Ordered Quantity” and finds that bundling discounts significantly boost sales. They incorporate this tactic into future flash sales for sustained success.
These dashboards are indispensable tools for Shopify merchants aiming to optimize their discounting strategies. By toggling between default and optional measures and leveraging the rich set of dimensions, merchants can uncover actionable insights to drive growth, increase profitability, and stay competitive in a dynamic marketplace.