For Shopify merchants, understanding data at different levels of granularity is essential for making informed decisions and driving business success. AngularView’s dashboards, such as the “AOV, Mode, Median (P50), P75 By Orders,” offer actionable insights into customer orders, sales trends, and product performance. These dashboards cater to yearly, quarterly, monthly, and weekly needs, making them versatile tools for analyzing both long-term strategies and short-term campaigns.
Yearly Dashboard: A Comprehensive View of Order Value Trends
The yearly dashboard provides a macro view of trends across the past three years, helping merchants see the bigger picture.
- What It Reveals:
Key metrics like “Average Order Value (AOV),” “Mode,” and “Median (P50)” allow merchants to track how customer spending behaviors change over time. The inclusion of the 75th percentile offers insights into top-performing orders and high-value customers. - How It Helps:
- Spot long-term growth trends in customer orders.
- Identify shifts in customer spending patterns year over year.
- Evaluate the effectiveness of pricing strategies over multiple years.
- Tips for Using It Effectively:
- Use the “Currency Code” dimension to analyze performance across different regions or currencies.
- Enable metrics like “Gross Profit” to correlate customer spending with profitability.
- Example Use Case:
A merchant notices a steady increase in the 75th percentile AOV, indicating a growing segment of high-spending customers. They decide to launch premium product lines to cater to this segment.
Quarterly Dashboard: Seasonal Insights for Better Planning
The quarterly dashboard allows merchants to zoom in on seasonal changes and quarterly performance, making it a valuable tool for planning campaigns.
- Insights Provided:
By tracking metrics such as “Mode” and “Percentiles,” this dashboard highlights quarterly trends in customer spending. The ability to compare data from the current quarter to previous ones provides a dynamic view of seasonal variations. - How It Solves Problems:
- Identify underperforming quarters and their root causes.
- Measure the impact of seasonal promotions or new product launches.
- Adjust strategies based on quarterly insights to maximize revenue.
- Tips and Tricks:
- Analyze “Order Cancellation Reasons” to refine operational processes during peak seasons.
- Combine with “Order Risk Level” data to assess and mitigate risks.
- Practical Example:
A merchant uses the dashboard to compare Q4 holiday season results over three years and adjusts inventory planning to meet increasing demand for specific products.
Monthly Dashboard: Tracking Detailed Performance Trends
The monthly dashboard is perfect for merchants looking to monitor shorter-term changes and adapt quickly.
- What It Shows:
Metrics like “AOV” and “Median (P50)” provide insights into customer spending patterns month by month. Dimensions such as “Shop Name” and “Order Risk Level” enable detailed breakdowns of performance. - How It Helps Improve Operations:
- Pinpoint months with declining customer engagement or spending.
- Address operational bottlenecks impacting monthly revenue.
- Evaluate the immediate impact of monthly marketing campaigns.
- Suggestions for Maximizing Its Utility:
- Add “Total Discounts” to understand how promotions influence monthly revenue.
- Use “Shipping Address Country” to identify and capitalize on high-performing regions.
- Real-Life Example:
A merchant finds that February shows a higher-than-average AOV due to Valentine’s Day promotions. They decide to replicate this strategy in other celebratory months.
Weekly Dashboard: Real-Time Insights for Quick Action
The weekly dashboard offers merchants granular insights into order trends and spending, making it ideal for reactive strategies.
- Detailed Insights Provided:
Track metrics like “Mode” and “Percentiles” weekly to identify short-term changes in order value and spending patterns. The weekly breakdown enables merchants to respond rapidly to emerging trends. - Problems It Solves:
- Monitor the success of flash sales and limited-time promotions.
- Detect and address weekly fluctuations in customer spending.
- Adjust fulfillment and customer support processes based on weekly activity.
- Tips for Success:
- Enable “Refundable Quantity” to analyze how refunds impact weekly revenue.
- Use “Order Cancellation Reasons” to address recurring issues promptly.
- Example Scenario:
During a promotional week, a merchant sees a significant increase in order cancellations tied to out-of-stock items. They immediately update inventory settings to prioritize restocking.
Transforming Insights into Action with AngularView
AngularView’s dashboards empower Shopify merchants to leverage data at yearly, quarterly, monthly, and weekly intervals. By tailoring strategies based on these insights, merchants can enhance operational efficiency, boost customer engagement, and drive revenue growth. Start exploring AngularView dashboards today to unlock your business’s full potential.